About Me


akash peeroo portrait

My background

A summary of what I do

I am a multidisciplinary designer exploring the space between research,
experimentation, and form.

Over the past decade, I have worked across branding, editorial design, packaging, illustration, motion, 3D, and textile-based projects. While the mediums continue to evolve, the focus remains the same: uncovering visual languages that help ideas, stories, and experiences take shape.

Rather than approaching design through fixed disciplines, I move between different tools, processes, and techniques. Some ideas become identities. Others become patterns, publications, moving images, or simply material explorations for experimental pieces.

The medium changes according to what the story requires.


My practice

Experimentation and Structure

My work often begins with fragments. A reference found in a book. A piece of music. A historical object. A conversation. A texture. An unfinished sketch.

Research becomes sketches.

Sketches become textures and forms.

Textures become systems, objects, garments, or visual worlds.

Much of the process exists in that space between intention and discovery. Experimentation is not separate from the work. It is the work. It is through making, testing, combining, and questioning that ideas begin to reveal what they want to become.

The medium shifts.
The narrative remains.


Between observation and form

I am drawn to visual languages that feel layered, tactile, and alive.

Rich visual cultures, both minimalist and maximalist aesthetics, traditional crafts, architecture, music, cinema, natural patterns, and material processes all find their way into my work in different forms.

Rather than reproducing influences directly, I use them as starting points for exploration and reinterpretation. Recurring themes often emerge throughout the process: rhythm, contrast, repetition, erosion, symbolism, memory, geometry, and transformation.

The goal is not simply to create something visually interesting, but to create work that carries meaning beyond its surface.

Influences & Visual Language


Experience

Design, collaboration, and education

Alongside independent practice and agency work, I have spent several years teaching Graphic Design at tertiary level.

Teaching offered a different perspective on design - one that focused on critical thinking, process, communication, and the ways visual decisions shape meaning. It also reinforced something I continue to believe today: good design is rarely about decoration. It is about understanding, interpretation, and connection.

That combination of professional practice, research, experimentation, and education continues to shape the way I approach every project.


An Evolving Visual Field Journal

This website exists as an ongoing collection of explorations, unfinished thoughts, research fragments, experiments, and stories in progress.

Some works become identities.
Some become textiles.
Some remain questions.

Each one unfolding somewhere between observation and form.

My practice continues to move across disciplines, allowing each project to find its own visual language and way of existing.

Some ideas become brand identities. Others become illustrations, editorial systems, packaging, textiles, motion, or 3D explorations. More often than not, they become a conversation between several disciplines rather than the outcome of a single one.

I don't see disciplines as boundaries. They are simply different ways of researching, interpreting, and communicating ideas.